K Street Awakens to the Possibilities of TikTok

Over the weekend, the Trump re-election campaign was hit with a sleeper TikTok campaign that bruised their Tulsa rally. S-3 Group’s Head of Digital, Hastie Afkhami, gives a breakdown of the rally hack and implications for brands.

As the S-3 Group wrote in a memo to clients on Monday, it’s not easy to run a stealth social media campaign. The TikTok effort “shows an important opening for anyone out there trying to still run these sorts of secret campaigns – find the messengers no one sees coming and use the tools in a different way than everyone else does,” the firm wrote. “We are already thinking of this for clients.”

Read the full article in POLITICO Influence.