Reagan Lawn is a data-driven digital strategist at S-3 Group where she helps clients develop, execute and optimize cutting-edge digital strategy solutions to meet their business objectives.
She was recently a senior analyst on the Data & Intelligence team at Edelman, specializing in analyzing data and informing digital strategy for clients across sectors, with a focus on energy, hospitality, e-commerce, health, pharma, finance, technology and nonprofits. She partnered with other specialty teams to develop and implement multichannel digital marketing measurement frameworks, optimize content and channel strategy and run effective paid campaigns. Her research ranged from eleventh-hour analyses of social media conversation and online news coverage to comprehensive audits of owned channel performance and digital audiences using disparate data sources.
Reagan’s experience in reputation management and risk mitigation entailed close collaboration with crisis teams to aid clients across a variety of sectors. Her research and analysis helped inform decision-making for clients through complex issues and crises, including mergers and acquisitions, regulatory issues and litigation.
In addition to her skills in data analytics, Reagan also serves as a content specialist and worked with clients in the health sector to pass legislation through grassroots field team management, driving earned media placements in key districts and facilitating communication between constituents and legislators. As an analyst, Reagan applied her political acumen to quantify and analyze congressional activity in order to help clients optimize their advocacy efforts and navigate the current political landscape.
A Philadelphia native, Reagan first came to DC to attend Georgetown University, where she earned a B.A. in English and Government.