K Street Awakens to the Possibilities of TikTok

Over the weekend, the Trump re-election campaign was hit with a sleeper TikTok campaign that bruised their Tulsa rally. S-3 Group’s Head of Digital, Hastie Afkhami, gives a breakdown of the rally hack and implications for brands.

As the S-3 Group wrote in a memo to clients on Monday, it’s not easy to run a stealth social media campaign. The TikTok effort “shows an important opening for anyone out there trying to still run these sorts of secret campaigns – find the messengers no one sees coming and use the tools in a different way than everyone else does,” the firm wrote. “We are already thinking of this for clients.”

Read the full article in POLITICO Influence.

S-3 Group Adds Digital and Communication Pros

Washington, DC (April 20, 2020) — S-3 Group today announced it has fortified its integrated government relations and public affairs consultancy with the addition of Jarad Geldner and Nicole Connolly. Geldner will provide communications, reputation, and public affairs counsel to clients and lead integrated campaigns and media relations for businesses, coalitions, and trade groups. Connolly will provide clients with digital analytics and communication strategies across earned, owned, and paid media.

“Clients rely on S-3 Group’s insightful policy knowledge and political know-how to help them win,” said John Scofield, Managing Partner of S-3 Group. “We are excited about our new team members and the innovative capabilities they will provide to our clients.”

“Innovation and insight will be even more critical for our clients as everyone adapts to the rapidly evolving business and political environment created by the COVID-19 pandemic,” said Howard Opinsky, Managing Director of S-3 Group. “The addition of Jarad and Nicole allows S-3 Group to offer clients more data-driven insights and senior-level communication counsel that will be critical to finding new ways to engage stakeholders and influence policymakers.”

Geldner has spent nearly two decades counseling clients facing the toughest corporate, regulatory and public affairs challenges in the world. He has worked with Fortune 500 companies, foreign governments, major grassroots organizations, and international nonprofits, helping them solve business challenges, shape policy and political outcomes, and recover from brand-threatening crises. Geldner previously worked at Hill & Knowlton Strategies, where he built the firm’s cannabis practice from scratch and worked on behalf of foreign governments, defense contractors and innovative tech and telecom clients. Prior to that, Geldner was with Glover Park Group and built his own boutique crisis communications and public affairs firm focused on foreign policy campaigns

Connolly works with clients to plan, develop, and implement effective communications and outreach strategies across earned, digital, and paid media that impact awareness, attitudes, and actions. Her background includes working with federal agencies, as well as corporate, nonprofit, and trade association clients within the ag, tech, finance, health, and pharmaceutical industries. Prior to joining S-3 Group, Connolly was a senior account executive at Porter Novelli, working on the Purpose practice and Paid Media team.

Geldner and Connolly join a bi-partisan team of senior-level consultants. Opinsky joined S-3 Group last fall to lead the firm’s public affairs business. Scofield, Rob Collins, and Mike Ference are S-3 Group’s founders and Partners.

About S-3 Group

S-3 Group is an integrated legislative, regulatory, and communications consultancy that helps clients shape policy outcomes and brand reputations. The firm brings together the power of its access, reach, and knowledge with the latest stakeholder engagement methods to create unprecedented influence for its clients. S-3 Group’s team of policy, media, digital, grassroots, and political experts work together using the latest data to develop insights and strategies that help clients achieve their objectives.

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S-3 Group Named a Top-Performing Lobbying Firm in 2019

Congratulations to our team for being recognized as one of Bloomberg Government’s 2019 Top-Performing Lobbying Firms! We are proud to be recognized with this honor for the third time. Read their full report here.

Rob Collins and Mike Ference Named Top Lobbyists in 2019

Congratulations to our colleagues Rob Collins and Mike Ference for being recognized as 2019’s Top Lobbyists by The Hill. Thank you for your hard work on behalf of our clients!