By S-3 Public Affairs
Fact of the Week: Smartphones are about to get a lot smarter. Ahead of the next iPhone reveal, the New York Times reports on the “futurism” that your phone’s camera is expected to unleash as soon as 2018. “Here’s a peek into how the camera may come into play: As soon as you pick up your gadget, it will see you and know you are the owner and unlock the screen. Overseas, you will be able to point the camera at a restaurant menu to translate items into your native language. When shopping for furniture, you can point your phone camera at your living room floor and place a virtual rendering of a coffee table down to see how it looks and move around and peek underneath it.”
The Times notes, “All the tech giants are betting big on augmented reality,” including Google’s ARCore and Apple’s ARKit. Futurism adds, “Eventually, ARCore might be combined with a visual search tool like Google Lens to transform the way we get information. … ARCore is evidence of Google’s determination to help us all make sense of what we see around us, and to be part of the movement to digitally enhance our world.”
In the Administration: As Congress returns, President Trump is scheduled to meet with House and Senate leaders to discuss both tax reform and likely hurricane relief funding, debt ceiling, and government funding measures.
The president is also expected to give a speech on tax reform in North Dakota on Wednesday.
On the Hill: Congress returns this week with its focus on emergency relief for Hurricane Harvey, as well as government funding and raising the debt ceiling. The administration’s request for relief funding included a call to quickly raise the debt ceiling as well to ensure the funds are accessible. Other September deadlines include reauthorizations of the Children’s Health Insurance Program, National Flood Insurance Program, and FAA. Additionally, in the Senate HELP Committee, bipartisan leaders are looking into health care stabilization efforts with hearings on Wednesday and Thursday, as well as continued discussion around tax reform.
- Monday: Labor Day – enjoy!
- Tuesday: House Rules Committee hearing on the Intelligence Authorization Act; Senate expected to vote on Timothy Kelly to serve as a U.S. District Judge for the District of Columbia;
- Wednesday: Senate HELP Committee hearing on stabilizing the insurance market, with testimony from state insurance commissioners; Senate Homeland Security hearing on the “history and current reality of the U.S. health care system”; Senate Appropriations Subcommittee markups of the FY2018 Labor, HHS, Education Appropriations Bill and the FY2018 State & Foreign Operations Appropriations Bill; Senate Judiciary Committee hearing for various judicial nominees; Senate Foreign Relations Committee hearing on the U.S.-Turkey relationship; Senate Commerce Committee hearingon waste, fraud and abuse in the FCC’s Lifeline program; House Education and the Workforce Committee hearing on the sharing economy; House Energy and Commerce Subcommittee hearing on EPA oversight; House Financial Services Subcommittee hearing on the financing of lone-wolf and small-scale terrorist attacks; House Ways and Means Subcommittee hearings on Social Security and disability benefits and declining employment among working-age men;
- Thursday: Senate HELP Committee hearing on stabilizing the insurance market, with testimony from a panel of governors; Senate Appropriations Committee markup of the appropriations bills for Labor, HHS, and Education and State and Foreign Operations; Senate Judiciary Committee executive business meeting to vote on judicial nominations; Senate Finance Committee hearing on Children’s Health Insurance Program reauthorization; Senate Banking Committee executive session to vote on the nominations of Joseph Otting to be Comptroller of the Currency and of Randal Quarles to serve as the Federal Reserve Board of Governors’ vice chairman for supervision and hearing on North Korean sanctions policy; Senate Energy and Natural Resources Committee hearing on Interior Department and Federal Energy Regulatory Commission nominees; House Financial Services Subcommittee hearing on oversight of the Financial Industry Regulatory Authority (FINRA), with testimony from FINRA President and CEO Robert Cook; House Foreign Affairs Subcommitteehearings on the State Department’s FY2018 budget in South Asia and FY2018 counterterrorism budget; House Armed Services Committee hearing on Navy readiness; House Homeland Security Subcommittee hearing on the cybersecurity workforce; House Science, Space, and Technology Subcommittee hearing on private sector exploration of the moon;
- Friday: Govs. John Hickenlooper (D-CO) and John Kasich (R-OH) discuss their bipartisan proposal to stabilize the insurance market at a Center for American Progress/American Enterprise Institute event.
In the Media: According to the advertising industry, attention spans have gotten even shorter – 6 seconds. AdWeek talked to several experts who all concluded the 6-second spots (which Google calls “bumper ads”) are potentially more powerful and effective than 15 or 30 seconds, particularly when targeting millennials. Expectations are that we will begin seeing more of these in the coming months as they emerge as a new normal come 2018.
Among the observations AdWeek shares:
- “They force you to be more focused;”
- “You sort of have to understand your subject matter, your medium, your production tools so much more intimately in order to make use of six seconds;”
- “If we’re trying to reach someone for the first time, the shorter the better.”