By S-3 Public Affairs
Fact of the Week: Amazon delivered tough news to Blue Apron this week when it announced plans to break into the meal kit industry. Morning Consult polling finds high prices are the biggest challenge for existing meal kit companies, CNBC adding, “Amazon — known for keeping prices competitively low — could be looking to solve this problem, seeing opportunity in an evolving and expanding market. Amazon’s stock was climbing slightly higher Monday morning.” Blue Apron’s stock meanwhile has been tumbling since its IPO. CNBC shares a bit of optimism after trying each. “It felt like each kit was for a different kind of consumer. Amazon is selling meal kits for dummies. Blue Apron is selling meal kits for foodies. There may be room for both.”
In the Administration: This week the White House will focus on American Heroes Week with visits and events with the American Legion Boys Nation and American Legion Auxiliary Girls Nation as well as for first responders later in the week. President Trump heads to Jamboree West Virginia on Monday, visiting the Boy Scouts of America, then to Ohio on Tuesday where he will hold a “Rally in the Valley.”
On the Hill: The final week before the House beings its August work period will be a busy one. The House will consider a Russia, Iran, and North Korea sanctions package as well as continued progress on appropriations and a number of other bills pertaining to Veterans. The Senate, which is not leaving town for a few more weeks, continues to focus on health care, with a vote as early asTuesday.
- Monday: Senate votes on the nomination of David Bernhardt as deputy Interior Secretary;Jared Kushner will be interviewed by Senate Intelligence Committee staff in a closed session;
- Tuesday: Senate Appropriations Subcommittee markups of the FY2018 Transportation, Housing and Urban Development & Related Agencies Appropriations Act and the FY2018 Commerce, Justice, Science & Related Agencies Appropriations Act; Senate Agriculture Committee hearing on risk management policy for the 2018 farm bill; Senate Banking Committee executive session to vote on various sub-Cabinet positions; Senate Foreign Relations Subcommittee hearing on pressure and engagement policy toward North Korea;Senate Environment and Public Works Subcommittee hearing on developing advanced clean energy technologies; House Foreign Affairs Committee hearing on authorization for the use of military force and current terrorist threats; Jared Kushner appears before the House Intelligence Committee in a closed session; House Foreign Affairs Subcommittee hearing on the President’s FY2018 budget proposal for Europe and Eurasia; House Natural Resources Committee markup of 21 bills (through Wednesday); House Financial Services Committee markup of five bills and a resolution directing the Treasury Secretary to turn over documents relating to President Trump’s financial connections to Russia; House Rules Committee meetingto address H.J.Res.111 (providing for congressional disapproval of the Consumer Financial Protection Bureau rule on arbitration agreements) and H.R.3219 (Defense Department Appropriations Act); House Energy and Commerce Subcommittee hearing on FCC oversight and reauthorization; House Freedom Caucus Chairman Mark Meadows (R-NC) speaks at a National Press Club Headliners Luncheon;
- Wednesday: Treasury Secretary Steven Mnuchin, IRS Commissioner John Koskinen, and Treasury Inspector General for Tax Administration J. Russell George testify before a Senate Appropriations Subcommittee hearing on the Treasury Department’s FY2018 budget request; Senate Judiciary Committee hearing on oversight of the Foreign Agents Registration Act (Donald Trump Jr. and Paul Manafort were originally invited to testify, but reached an agreement to be privately interviewed first); House Oversight and Government Reform Committee hearing on Office of National Drug Control Policy reauthorization; Christopher Painter, the coordinator for cyber issues at the State Department, testifies at a House Foreign Affairs Committee hearing on U.S. cyber diplomacy; Small Business Committee hearing on protecting small businesses from cyberattacks; House Agriculture Committee hearing on opportunities for agriculture in NAFTA renegotiations; House Science Subcommittee hearingon STEM and computer science education; House Foreign Affairs Subcommittee hearing on theU.S.-Qatar relationship; House Homeland Security Committee markup of 6 bills and a resolution directing the Homeland Security Secretary to turn over documents relating to Department policies and activities at businesses owned or controlled by President Trump; Sens. Sheldon Whitehouse (D-RI) and Brian Schatz (D-HI) introduce carbon tax proposal at AEI;
- Thursday: Senate Banking Committee nomination hearing for Joseph Otting (to be Comptroller of the Currency) and Randal Quarles (to be Vice Chairman for Supervision of the Federal Reserve Board of Governors; Senate Appropriations Committee markup of the CJS, THUD, and legislative branch appropriations bills for FY2018; Treasury Secretary Steven Mnuchin gives his annual testimony before the House Financial Services Committee on the state of the international financial system; House Judiciary Committee hearing on the need for a balanced budget amendment; House Judiciary Subcommittee hearing on antitrust concerns and the FDA approval process; House Natural Resources Committee hearing on three energy and environment bills; House Foreign Affairs Subcommittee hearing on U.S. interests in the Asia-Pacific in the FY2018 budget; House Foreign Affairs Subcommittee markup of H.Res.422 (urging China’s adherence to the “one country, two systems” policy” with Hong Kong), H.Res.445 (honoring the life of Liu Xiaobo), H.R.2732 (a prohibition on travel to North Korea), and H.R.3320 (to help Taiwan regain observer status in the World Health Organization).
In the Media: Millennials are on the way out and “generation Z now represents the largest potential TV audience of any age demographic.” Fast Company shares insights from Nielsen’s latest report on how different generations consume media. Of note, GenZ are younger (born between 1997-2015) and likely still live at home. Fast Company notes their habits are likely to change when the move out on their own, but it is not clear exactly how or what the landscape will look like at that time. AdWeek adds, “The report overall shows how the age of a diverse generation presents new opportunities for marketers. New technologies and forms of content continue to spread across generations, and there will be more to learn about how users interact with media down the line.”
Why does this matter? Advertisers and content creators alike will have to continue to think creatively about how to package ads, news, stories, and entertainment so it is easily consumed across a variety of screens.