Agenda: 7/16/17

By S-3 Public Affairs

Fact of the Week: Amazon Prime Day set new records growing, “by more than 60 percent compared to the same 30 hours last year. … More new members joined Prime on July 11 than on any single day in Amazon history.” Recode adds, “Within a couple of years, more U.S. households could be subscribers of Amazon Prime than cable or satellite TV, according to recent estimates of Amazon’s popular shipping and entertainment service. According to estimates from Morningstar, nearly 79 million people in the U.S. now have an Amazon Prime membership*, up from around 67 million at the end of last year. Based on Morningstar’s estimates of the average number of Prime memberships per household, that suggests about 66 million households have Amazon Prime memberships in 2017. That compares to a projected 90 million U.S. households that will pay for cable or satellite TV this year, according to S&P Global.”


In the Administration: President Trump approaches six months in office this week as the nomination process continues in Congress. The administration is expected to tomorrow (July 17) publish its objectives for NAFTA renegotiation if it hopes to begin renegotiations on August 16This comes just ahead of a House Ways & Means Committee hearing Tuesday on NAFTA modernization. Additionally,The Washington Post’s Mike DeBonis reports that Jared Kushner will head to Capitol Hill to address interns.


On the Hill: As Senator McCain recovers from surgery in Arizona, Senate Majority Leader McConnell has postponed consideration of the Senate health care bill. Still expected this week: a CBO score on the revised Senate bill. Meanwhile the House is expected to release and mark up its budget and Appropriations remains busy, completing the rest of its 12 funding bills. Additionally, the House is expected to consider a number of Energy and Commerce bills regarding energy infrastructure and pipelines.

In the Media: The Wall Street Journal reports on continued efforts by traditional magazines to break into online video. “Condé Nast and other legacy magazine publishers are redoubling their efforts in online video after learning from their stumbles over the past few years. Those who tried unsuccessfully to build centralized, destination-websites for their brands are now more concerned with distributing their work on platforms like Facebook, YouTube, Snapchat and MSN. … As magazine print advertising revenue continues to weaken, video has become more critical. Advertisers are expected to spend $15.4 billion on video ads next year, according to eMarketer, up nearly threefold compared with 2014.” For Condé Nast, the shift is working. In May, it’s online video platform, the Scene, “attracted 98.3 million video views across Facebook, according to video analytics firm Tubular Labs—nearly triple the 36.4 million online video views the Scene generated in October 2016.”

As always, please feel free to contact Rob CollinsMike FerenceJohn Scofield, or Amos Snead or call(202) 600-2938 with any questions. Have a wonderful week!