By S-3 Public Affairs
Fact of the Week: Emojis are increasingly being used for search online as their use among smartphone users remains incredibly high. Digiday reports on a, “MojiLaLa study that found 86 percent of smartphone users in the U.S. regularly use emojis, and that number jumps to 96 percent among those 18 to 34.” Kayak is one of the latest companies to embrace emoji search, even allowing users to vote on which emoji corresponds with which trip destination, turning the feature from not just modern search, but also user engagement. What’s next? “Ad agencies believe it’s likely more brands will begin to experiment with emoji search. VML is one agency that is advising its clients to do so, mostly because they could take advantage of organic search on social platforms. Twitter, Instagram, Google, YouTube and, as of last week, WhatsApp, have all added the capability to search using emojis in the past two years.”
In the Administration: President Trump will return to Europe, heading to Paris on Friday for Bastille Day, at the invitation of President Macron. A CBO score of the president’s budget request is expected Thursday.
Nominations: Axios’ Mike Allen noted Friday that President Trump sent “87 nominations to the Senate in the month of June alone.”
Monday: The Senate is expected to confirm Neomi Rao to head the White House Office of Information and Regulatory Affairs within the Office of Management and Budget, aka regulatory czar. The Senate is also expected to invoke cloture on David Nye for US District Judge for the District of Idaho, with a final vote expected Wednesday.
Tuesday: Senate Homeland Security and Governmental Affairs Committee is expected to vote on David Glawe’s nomination to be under secretary for intelligence and analysis at the Department of Homeland Security. The committee will also vote on David Pekoske to head the TSA. Senate Foreign Relations Committee will hold confirmation hearings for David Steele Bohigian, nominee for president of the Overseas Private Investment Corp., and Jay Patrick Murray, nominee for alternate US representative in the UN. Senate Armed Services Committee hearing for Navy Secretary nominee Richard V. Spencer.
Wednesday: Senate Judiciary Committee confirmation hearing for FBI Director Nominee Christopher Wray; Senate Environment and Public Works Committee is expected to vote on Annie Caputo and David Wright, nominated to join the Nuclear Regulatory Commission, and Susan Parker Bodine to serve as an assistant EPA administrator. Also expected Wednesday: cloture vote on William Francis Haggerty, nominee for US Ambassador to Japan.
Thursday: Senate Finance Committee confirmation hearing for Kevin McAleenan, nominated for US Customs and Border Protection commissioner.
On the Hill: Congress returns from a July 4 spent at home with the focus remaining on health care in the Senate. All eyes in the Senate await a CBO score on updated language, expected later in the week. Focus in the House will be on NDAA. The House is also expected to consider H.R. 23, the Gaining Responsibility on Water Act, as well as a series of bills related to human trafficking. House Budget Committee Chairwoman Diane Black also raised the possibility of a markup as soon as this week.
Also this week:
Tuesday: House Appropriations Transportation-HUD Subcommittee markup; Senate Veterans Affairs Committee hearing on pending health care legislation; Senate Judiciary subcommittee hearing onconcurrent congressional and criminal investigations;
Wednesday: Fed Chairman Janet Yellen at the House Financial Services Committee; House Energy and Commerce Committeehearings on Combating the Opioid Crisis and Examining Medical Product Manufacturer Communications; House Appropriations Committee markup of FY2018 Agriculture Appropriations and FY2018 Energy and Water Development Appropriations bills; House Appropriations Subcommittee markups of FY2018 Interior Appropriations and Homeland Security Appropriations; Senate Appropriations Military Construction-Veterans Affairs Subcommitteemarkup of FY2018 spending bill with a full committee vote Thursday;House Foreign Affairs Committee hearing on Empowering Women in the Developing World and subcommittee hearings on the FY2018 Budget Request and Terrorism in Southeast Asia; House Agriculture Committee hearing on the Next Farm Bill; House Transportation Committee hearing on Implementing the Federal Assets Sale and Transfer Act; House Natural Resources Committee hearing onEvaluating Federal Offshore Oil and Gas Development on the Outer Continental Shelf; House Education and the Workforce Committeehearing on Redefining Joint Employer Standards; House Veterans Affairs Committee hearing on Assessing VA’s Capital Asset Needs;Senate Judiciary subcommittee hearing on Examining the Problem of Visa Overstays; Senate Environment and Public Works Committeemarkup;
Thursday: House Financial Services Committee hearing on theImpact of the DOL Fiduciary Rule on Capital Markets; Senate Appropriations Transportation-HUD Subcommittee hearing on the DoT budget request with Secretary Chao testifying and a markup of MilCon-VA Appropriations; Fed Chairman Janet Yellen testifying at the Senate Banking Committee; House Ways and Means Committee hearing on tax reform and small businesses; House Foreign Affairs subcommitteehearing the FY2018 Budget Request; House Education and the Workforce Committee hearing on Opportunities for State Leadership of Early Childhood Programs; House Homeland Security Committeehearing on The Terrorist Diaspora: After the Fall of the Caliphate and subcommittee hearing on the Persistent Threat: al Qaeda’s Evolution and Resilience; House Judiciary Committee hearing on the Impact of Bad Patents on American Businesses; House Agriculture Committeehearing on the Future of Farming; House Veterans Affairssubcommittee hearings on Examining VA’s processing of Gulf War Illness Claims and an Examination of VA Productivity and Efficiency;
Friday: House Financial Services Committee Hearing on a Review of Fixed Income Market Structure; House Ways and Means Committeehearing on Social Security’s Solvency Challenge: Status of the Social Security Trust Funds; House Foreign Affairs subcommittee hearing on the Tragic Case of Liu Xiaobo.
In the Media: For all the talk of the declining popularity of traditional TV, particularly broadcast, AdWeek reports, “Last week, advertisers were all about prime time—585 of them spent around $100 million on broadcast placement for new creative, about 13 percent of the $783 million advertisers spent on national broadcast placement overall, according to Kantar Media. Nearly half of the spending on new ads was devoted to prime-time programming. Most of that (28 percent) placement went during reality TV and competition shows.”