By S-3 Public Affairs

FACT OF THE WEEK

If you’re looking to reach influential young professionals, Cheddar is a good bet, and now it’s joining with Hulu. From its post on the news: “Cheddar, the leading live post-cable network, and premium streaming service Hulu today announced a distribution agreement that will bring Cheddar’s live linear network, exclusive morning and afternoon news briefs, and key highlights and select Cheddar Originals to Hulu. In addition to live and on-demand programming being made available on Hulu with Live TV plan, a library of content and exclusive daily news briefs will be available through Hulu’s on-demand service. The channel will launch later this month.

“According to Market Strategies International’s Cogent Reports, 1 in 5 millennials 18–24 know Cheddar (15% of 18–34). Cheddar viewers are decades younger than the average age of viewers of traditional news networks, with a median annual household income of $137,000. Hulu viewers have a median age of 31, about 25 years younger than the average broadcast TV viewers, and a median annual household income of $92,000.” For reference, the median household income in the United States is $57,617.

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IN THE MEDIA

AdAge shares a recent interview with Erik Requidan, the VP of programmatic strategy from the advertising marketing firm Intermarkets – behind websites including Drudge. AdAge notes, “Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers of the Marketers’ Intelligence Blog, too.” Requidan argues that the sites is more sophisticated than it appears to the regular user. He adds that the sites’ workability is also quite noteworthy, adding that 9 out of 10 users are keying in Drudge Report to go to directly.

Requidan also “mounts a spirited defense of the lowly banner ad, calling it ‘the workhorse of the industry.’”

IN THE ADMINISTRATION

This week President Trump will hold a campaign rally in Michigan. The Detroit News reports, “The April 28 rally will be his second trip to Michigan as president after a March 2017 visit to a mobility center in Ypsilanti.” The president is also set to give a speech on drug prices on Thursday. Politico reports, “Trump’s remarks are expected to coincide with a formal request for information from HHS on various drug pricing ideas, according to White House deputy press secretary Hogan Gidley.”

ON THE HILL

French President Emmanuel Macron on Wednesday will address a joint meeting of Congress. On Monday the Senate Foreign Relations Committee is expected to vote on Mike Pompeo’s nomination for Secretary of State. Also this week, the House is expected to consider the FAA Reauthorization bill. FY2019 appropriations hearings also continue this week.  

Monday (April 23): Senate vote on the confirmation of Stuart Duncan to be U.S. Circuit Court judge for the Fifth Circuit; Senate Foreign Relations Committee business meeting on various nominations, including Mike Pompeo to be Secretary of State; House Homeland Security Subcommittee field hearing on federal support to high-risk urban areas (to be held in Staten Island, NY); American Bankers Association Government Relations Summit (through Wednesday);

Tuesday (April 24): Senate Agriculture Committee hearing on the state of rural America, with testimony from Agriculture Secretary Sonny Perdue; Senate Armed Services Committee hearing on the posture of the Department of the Air Force, with testimony from Air Force Secretary Heather Wilson and Chief of Staff Gen. David Goldfein; Senate Finance Committee hearing on early impressions of the new tax law; Senate Energy and Natural Resources Committee hearing on the FY2019 budget request of the U.S. Forest Service, with testimony from Interim Chief Vicki Christiansen; Senate Homeland Security and Governmental Affairs Committee hearing on mitigating America’s cybersecurity risk; Senate Judiciary Committee hearing on the plight of international parental child abduction and its effect on American families; Senate Commerce Subcommittee hearing on opportunities and challenges for maritime transportation; Senate HELP Committee executive session to vote on the Opioid Crisis Response Act, Over-the-Counter Drug, Safety, Innovation, and Reform Act, Children’s Hospital GME Support Reauthorization Act, Firefighter Cancer Registry Act, and the nominations of Sharon Gustafson (to be general counsel of the Equal Employment Opportunity Commission) and Jon Peede (to be chairman of the National Endowment of the Humanities); Senate Foreign Relations Committee business meeting and hearing on the nominations of Adm. Harry B. Harris, Jr. (to be ambassador to Australia), Jonathan Cohen (to be deputy representative to the United Nations), and Jackie Wolcott (to be ambassador to the International Atomic Energy Agency); House Rules Committee hearing on the FAA Reauthorization Act;

Wednesday (April 25): Senate Veterans’ Affairs Committee hearing on the nomination of Rear Adm. Ronny Jackson, MD, to be Secretary of Veterans Affairs; Senate Rules Committee hearing on improving procedures for the consideration of Senate nominations; Senate Homeland Security and Governmental Affairs Committee hearing on the nomination of Christopher Krebs to be undersecretary of the Department of Homeland Security’s National Protection and Programs Directorate; Senate Judiciary Committee hearing on the nomination of Andrew Oldham (to be circuit judge for the Fifth Circuit) and district court nominees Alan Albright (for the Western District of Texas), Thomas Kleeh (for the Northern District of West Virginia), Peter Phipps (for the Western District of Pennsylvania), and Michael Truncale (for the Eastern District of Texas); Senate Commerce Subcommittee hearing on enhancing the Mammal Protection Act; Joint Economic Committee hearing on how the innovation economy leads to growth; House Appropriations Subcommittee FY2019 budget hearings for the Department of Defense (with testimony in closed session from Defense Secretary James Mattis, Joint Chiefs of Staff Chairman Gen. Joseph Dunford, Jr., and Undersecretary of Defense David Norquist), U.S. House of RepresentativesGovernment Accountability Office (with testimony from Comptroller General Gene Dodaro), Office of Housing and Federal Housing Administration (with testimony from General Deputy Assistant Housing Secretary Dana Wade, Library of CongressPipeline to the Workforce, and Agriculture and Financial Services member days; House Homeland Security Subcommittee hearing on the future of U.S. Customs and Border Protection, with testimony from Commissioner Kevin McAleenan; House Natural Resources Committee oversight hearing on the “weaponization” of the National Environmental Policy Act and implications of environmental “lawfare”; House Financial Services Subcommittee hearing on HUD’s role in rental assistance and review of legislative proposals on rent reform; House Ways and Means Subcommittee hearing on employer perspectives of the jobs gap; House Veterans’ Affairs Subcommittee hearing to review VA’s life insurance programs;

Thursday (April 26): Senate Armed Services Committee hearing on the Department of Defense budget posture, with testimony from Defense Secretary James Mattis, Undersecretary of Defense David Norquist, and Joint Chiefs of Staff Chairman Gen. Joseph F. Dunford, Jr.; Senate Judiciary Committee executive business meeting to consider the Special Counsel Independence and Integrity Act and Marrakesh Treaty Implementation Act; Senate Homeland Security and Governmental Affairs Committee oversight hearing of HHS and DHS efforts to protect unaccompanied alien children from human trafficking and abuse; House Armed Services Subcommittee markups of the FY2019 National Defense Authorization Act; House Appropriations Subcommittee FY2019 budget hearings for the Department of Justice (with testimony from Attorney General Jeff Sessions), Securities and Exchange Commission (with testimony from Chairman Jay Clayton), Environment Protection Agency (with testimony from Administrator Scott Pruitt and CFO Holly Greaves), Federal Communications Commission (with testimony from Chairman Ajit Pai), Federal Transit Administration, Federal Highway Administration, and Maritime Administrator,U.S. Agency for International Development (with testimony from Administrator Amb. Mark Green), Labor/HHS public witnesses, and Homeland member dayHouse Intelligence Subcommittee closed hearing on the CIA’s FY2019 budget; House Homeland Security Subcommittee hearing on the President’s FY2019 budget request for the Department of Homeland Security, with testimony from Secretary Kirstjen Nielsen; House Energy and Commerce Subcommittee hearings on the FY2019 EPA budget (with testimony from EPA Administrator Scott Pruitt) and perspectives on CFIUS reformHouse Judiciary Committee hearing on the filtering practices of social media platforms; House Oversight and Government Reform Committee hearing on the GAO’s 2018 duplication report; House Foreign Affairs Committee markup of the Department of State Authorization Act and subcommittee hearings on mass migration in Europe and grading counterterrorism cooperation with Gulf Cooperation Council states; House Financial Services Subcommittee oversight hearing of the SEC’s Division of Corporate Finance; House Natural Resources Subcommittee hearings on the importance of offshore energy revenue sharing for Gulf producing states and H.R.5317 and H.R.211House Ways and Means Subcommittee hearing on innovation in healthcare; House Education and the Workforce Subcommittee hearing on worker-management relations and the need to modernize federal labor law; House Science, Space & Technology Subcommittee hearing on the space weather landscape; House Veterans’ Affairs Committee markup of pending legislation;

Friday (April 27): Senate Judiciary Committee nominations hearingHouse Financial Services Subcommittee hearing on the financial institution perspective of implementation of FinCEN’s customer due diligence rule; House Energy and Commerce Subcommittee hearing on combating robocalls and caller ID spoofing.

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