If you’re looking to reach influential young professionals, Cheddar is a good bet, and now it’s joining with Hulu. From its post on the news: “Cheddar, the leading live post-cable network, and premium streaming service Hulu today announced a distribution agreement that will bring Cheddar’s live linear network, exclusive morning and afternoon news briefs, and key highlights and select Cheddar Originals to Hulu. In addition to live and on-demand programming being made available on Hulu with Live TV plan, a library of content and exclusive daily news briefs will be available through Hulu’s on-demand service. The channel will launch later this month.
“According to Market Strategies International’s Cogent Reports, 1 in 5 millennials 18–24 know Cheddar (15% of 18–34). Cheddar viewers are decades younger than the average age of viewers of traditional news networks, with a median annual household income of $137,000. Hulu viewers have a median age of 31, about 25 years younger than the average broadcast TV viewers, and a median annual household income of $92,000.” For reference, the median household income in the United States is $57,617.
IN THE MEDIA
AdAge shares a recent interview with Erik Requidan, the VP of programmatic strategy from the advertising marketing firm Intermarkets – behind websites including Drudge. AdAge notes, “Last October when Time magazine compiled its “most influential websites of all time,” it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers of the Marketers’ Intelligence Blog, too.” Requidan argues that the sites is more sophisticated than it appears to the regular user. He adds that the sites’ workability is also quite noteworthy, adding that 9 out of 10 users are keying in Drudge Report to go to directly.
Requidan also “mounts a spirited defense of the lowly banner ad, calling it ‘the workhorse of the industry.’”
IN THE ADMINISTRATION
This week President Trump will hold a campaign rally in Michigan. The Detroit News reports, “The April 28 rally will be his second trip to Michigan as president after a March 2017 visit to a mobility center in Ypsilanti.” The president is also set to give a speech on drug prices on Thursday. Politico reports, “Trump’s remarks are expected to coincide with a formal request for information from HHS on various drug pricing ideas, according to White House deputy press secretary Hogan Gidley.”
ON THE HILL
French President Emmanuel Macron on Wednesday will address a joint meeting of Congress. On Monday the Senate Foreign Relations Committee is expected to vote on Mike Pompeo’s nomination for Secretary of State. Also this week, the House is expected to consider the FAA Reauthorization bill. FY2019 appropriations hearings also continue this week.
Tuesday (April 24): Senate Agriculture Committee hearing on the state of rural America, with testimony from Agriculture Secretary Sonny Perdue; Senate Armed Services Committee hearing on the posture of the Department of the Air Force, with testimony from Air Force Secretary Heather Wilson and Chief of Staff Gen. David Goldfein; Senate Finance Committee hearing on early impressions of the new tax law; Senate Energy and Natural Resources Committee hearing on the FY2019 budget request of the U.S. Forest Service, with testimony from Interim Chief Vicki Christiansen; Senate Homeland Security and Governmental Affairs Committee hearing on mitigating America’s cybersecurity risk; Senate Judiciary Committee hearing on the plight of international parental child abduction and its effect on American families; Senate Commerce Subcommittee hearing on opportunities and challenges for maritime transportation; Senate HELP Committee executive session to vote on the Opioid Crisis Response Act, Over-the-Counter Drug, Safety, Innovation, and Reform Act, Children’s Hospital GME Support Reauthorization Act, Firefighter Cancer Registry Act, and the nominations of Sharon Gustafson (to be general counsel of the Equal Employment Opportunity Commission) and Jon Peede (to be chairman of the National Endowment of the Humanities); Senate Foreign Relations Committee business meeting and hearing on the nominations of Adm. Harry B. Harris, Jr. (to be ambassador to Australia), Jonathan Cohen (to be deputy representative to the United Nations), and Jackie Wolcott (to be ambassador to the International Atomic Energy Agency); House Rules Committee hearing on the FAA Reauthorization Act;
Wednesday (April 25): Senate Veterans’ Affairs Committee hearing on the nomination of Rear Adm. Ronny Jackson, MD, to be Secretary of Veterans Affairs; Senate Rules Committee hearing on improving procedures for the consideration of Senate nominations; Senate Homeland Security and Governmental Affairs Committee hearing on the nomination of Christopher Krebs to be undersecretary of the Department of Homeland Security’s National Protection and Programs Directorate; Senate Judiciary Committee hearing on the nomination of Andrew Oldham (to be circuit judge for the Fifth Circuit) and district court nominees Alan Albright (for the Western District of Texas), Thomas Kleeh (for the Northern District of West Virginia), Peter Phipps (for the Western District of Pennsylvania), and Michael Truncale (for the Eastern District of Texas); Senate Commerce Subcommitteehearing on enhancing the Mammal Protection Act; Joint Economic Committee hearing on how the innovation economy leads to growth; House Appropriations Subcommittee FY2019 budget hearings for the Department of Defense (with testimony in closed session from Defense Secretary James Mattis, Joint Chiefs of Staff Chairman Gen. Joseph Dunford, Jr., and Undersecretary of Defense David Norquist), U.S. House of Representatives, Government Accountability Office (with testimony from Comptroller General Gene Dodaro), Office of Housing and Federal Housing Administration (with testimony from General Deputy Assistant Housing Secretary Dana Wade, Library of Congress, Pipeline to the Workforce, and Agriculture and Financial Services member days; House Homeland Security Subcommittee hearing on the future of U.S. Customs and Border Protection, with testimony from Commissioner Kevin McAleenan; House Natural Resources Committee oversight hearing on the “weaponization” of the National Environmental Policy Act and implications of environmental “lawfare”; House Financial Services Subcommittee hearing on HUD’s role in rental assistance and review of legislative proposals on rent reform; House Ways and Means Subcommittee hearing on employer perspectives of the jobs gap; House Veterans’ Affairs Subcommittee hearing to review VA’s life insurance programs;