The next time you don’t change the font from default Calibri, perhaps consider the cost that companies go to to license typefaces. AdWeek reports, “Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand’s famous logo—and perhaps most important of all, economical.
“One of the design leads, Noah Nathan… writes: With the global nature of Netflix’s business, font licensing can get quite expensive. Developing this typeface not only created an ownable and unique element for the brand’s aesthetic (moving Netflix away from Gotham, which is widely used in the entertainment industry), but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.” Netflix is not the first company to develop its own font. Others include Apple, Google, IBM, and Samsung.
Another Netflix Nugget: The Washington Post reports, “Comcast said Friday that you will soon be able to purchase a Netflix subscription from the TV and Internet provider as part of a regular bundle of services.”
Bonus Fun Scroll: AdWeek has a separate post about the different typefaces used in popular logos.
IN THE MEDIA
Axios’ Sara Fischer reports in her weekly Media Trends newsletter on NBCUniversal’s “new advertising metric called CFlight, which will measure all advertising impressions across all of NBCU — whether those ads were consumed live, on-demand, on linear TV or digital platforms.” These metrics are used to measure the ad’s impact for ad buyers. Deadline reports that NBC cites “its successful measurement of total viewing at the PyeongChang Olympics in February — spanning live, time-shifted and on-demand, on any platform.”
IN THE ADMINISTRATION
President Trump is expected to host Japanese Prime Minister Shinzo Abe at Mar-a-Lago on Tuesday and Wednesday. The Washington Post reports, “Abe is set to arrive Tuesday at Trump’s winter resort in Palm Beach, Fla., for two days of meetings.”
ON THE HILL
Both the House and Senate are in session this week as FY2019 appropriations hearings continue. The House will also consider a series of IRS and identity-protection bills this week. The House Agriculture Committee will also markup the Farm Bill on Wednesday.
Monday (April 16): Senate vote on cloture on the motion to concur in the House Amendment, with an amendment, to tribal labor sovereignty legislation; House Rules Committee hearing on the 21st Century IRS Act;
Tuesday (April 17): Senate Banking Committeehearing on the nominations of Thelma Drake (to head the Federal Transit Administration), Jeffrey Nadaner (to be assistant Commerce secretary for export enforcement) and Seth Appleton (to be assistant Housing and Urban secretary for policy development and research); Senate Armed Services Committee hearing on the nominations of Navy Admiral Philip S. Davidson (to lead U.S. Pacific Command) and Air Force General Terrence J. O’Shaughnessy (to lead U.S. North Command and North American Aerospace Defense Command) and subcommittee hearing on Navy shipbuilding programs; Senate Commerce Committee hearing on the promotion of Vice Admiral Karl Schultz to Admiral and to be Commandant of the U.S. Coast Guard; Senate Foreign Relations Committee hearing on U.S. policy in Yemen (with testimony from Acting Assistant Secretary of State for Near Eastern Affairs David Satterfield, Acting Assistant Defense Secretary for International Security Affairs Robert Karem, and Deputy Assistant USAID Administrator Robert Jenkins); Senate Energy and Natural Resources Committee hearing to examine deferred maintenance and operational needs of the National Park Service; House Appropriations Subcommittee FY2019 budget hearings on the General Services Administration (with testimony from Administrator Emily Murphy), Food and Drug Administration (with testimony from FDA Commissioner Dr. Scott Gottlieb),Government Accountability Office (with testimony from Comptroller General Gene Dodaro), Office of Public and Indian Housing (with testimony from General Deputy Assistant Secretary for Public and Indian Housing Dominique Blom), Indian Health Service (with testimony from Acting Director RADM Michael D. Weahkee), U.S. Coast Guard (with testimony from Commandant Paul F. Zukunft), Labor/HHS members day,Commerce, Science, and Justice member day, Military Construction member day (with testimony from Reps. Tim Walz, Claudia Tenney, John Rutherford, Mark Takano, and French Hill), and legislative branch members and outside witnesses; House Financial Services Committee hearing to receive semi-annual testimony on the Federal Reserve’s supervision and regulation of the financial system from Vice Chairman for Supervision Randal Quarles and subcommittee hearing to review legislative proposals for housing choice voucher programs; House Energy and Commerce Subcommittee hearings on Federal Energy Regulatory Commission’s FY2019 budget and oversight and perspectives on internet prioritization; House Ways and Means Committeehearing to receive federal perspectives on the jobs gap, with testimony from Labor Secretary Alexander Acosta; House Foreign Affairs Committee markup of the Export Control Reform Act, Global Food Security Reauthorization Act, Global Electoral Exchange Act, and Women’s Entrepreneurship and Economic Empowerment Act and subcommittee hearing on the U.S.-Taiwan relationship; House Armed Services Committee hearing on promoting the Defense Department’s culture of innovation and subcommittee hearing on the FY2019 budget request for missile defense and missile defeat programs; House Homeland Security Subcommittee hearing to examine Iran’s global terrorism network; House Judiciary Subcommittee hearings on Federal Bureau of Prisons oversight (with testimony from director Mark Inch) and safeguarding trade secrets in the U.S.; House Oversight and Government Reform Joint Subcommittee hearing on continued oversight of the Internal Revenue Service; House Transportation and Infrastructure Subcommittee oversight hearing of the Surface Transportation Board Reauthorization Act (with testimony from Surface Transportation Board Chairman Ann D. Begeman and Vice Chairman Deb Miller); House Natural Resources Committee legislative hearing on three marine conservation bills; The Federalist Society’s Sixth Annual Executive Branch Review Conference; U.S. Chamber of Commerce event on tax reform with Sen. Pat Toomey (R-PA); The Hill event on the Latino college graduation gap with Sen. Michael Bennet (D-CO) and Reps. Joaquin Castro (D-TX) and Will Hurd (R-TX);
Thursday (April 19): Senate Banking Committee hearing to receive semi-annual testimony on the Federal Reserve’s supervision and regulation of the financial system from Vice Chairman for Supervision Randal Quarles; Senate Judiciary Committee executive business meeting to consider 8 judicial and Justice Department nominations, the Protecting Religiously Affiliated Institutions Act, and Special Counsel Independence and Integrity Act; Senate Armed Services Committee hearing on the posture of the Department of the Navy, with testimony from a panel including Navy Secretary Richard Spencer; Senate Energy and Natural Resources Committee hearing to examine rural energy challenges and opportunities; Senate Finance Committee hearing on opioid and substance use disorders in Medicare, Medicaid, and human services programs; House Appropriations Subcommittee FY2019 budget hearings on the State Department’s foreign operations programs (with testimony from State Department Inspector General Steve Linick and USAID Inspector General Ann Calvarsi Barr), Energy and Water member day, Interior member day, and public witnesses; House Armed Services Subcommittee hearings on the Army’s FY2019 budget request readiness posture and military health system reform; House Intelligence Subcommittee closed hearing on the FY2019 budget; House Energy and Commerce Subcommittee hearing on combating robocalls and caller ID spoofing; House Oversight and Government Reform Subcommittee hearing to examine tax-exempt private activity bonds for All Aboard Florida’s Brightline passenger rail system;
Friday (April 20): House Transportation and Infrastructure Subcommittee field hearing on concepts for the next Water Resources Development Act, to be held in Coos Bay, Oregon.