By S-3 Public Affairs
FACT OF THE WEEK
A recent Pew Research survey found, “26% of American adults now report that they go online “almost constantly,” up from 21% in 2015 … Overall, 77% of Americans go online on a daily basis. … Among mobile internet users – the 83% of Americans who use the internet at least occasionally using a smartphone, tablet or other mobile device – 89% go online daily and 31% go online almost constantly. Among Americans who go online but not via a mobile device, by comparison, 54% go online daily and just 5% say they go online almost constantly.”
Not surprisingly, the numbers are higher for younger generations. “Younger adults are at the vanguard of the constantly connected: Roughly four-in-ten 18- to 29-year-olds (39%) now go online almost constantly and 49% go online multiple times per day. … Americans ages 30 to 49 are now about as likely as younger adults to use the internet almost constantly (36% versus 39%). The share of 30- to 49-year olds who say this has risen 12 percentage points since 2015.
IN THE MEDIA
The newest way to reach a sophisticated audience: Branded Podcasts. FastCompany reports on a new trend in which companies, such as ZipRecruiter, are producing an entire podcast series that itself is the advertisement. The series, “amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers.”
Why are companies making such a big investment? “Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message.”
“Around 67 million people ages 12 and over listen to podcasts each month, according to findings that Edison Research published earlier this year. That’s 21% of Americans, or roughly the same number who use Twitter on a monthly basis. The audience tends to be affluent and educated, and really likes the shows that they click on—a whopping 85% of people who start a podcast listen to all or most of it.”
IN THE ADMINISTRATION
President Trump plans to travel to New Hampshire Monday. WMUR reports the president, “will hold an event at Manchester Community College and then stop at the Manchester Central Fire Station. Additional details have yet to be disclosed.” The president is expected to address the opioid epidemic.
“Next Thursday, three days after Trump’s visit, Vice President Mike Pence is scheduled to make a political appearance at a fundraiser for Gov. Chris Sununu.”
ON THE HILL
Primary focus this week is on an omnibus government funding package; the current government funding bill expires Friday. Administration officials also head to the Hill this week to continue hearings on FY2019 budget requests.
Monday (March 19): Senate votes on the nomination of Kevin McAleenan to be commissioner of U.S. Customs and Border Protection and on cloture on motion to proceed to the Allow States and Victims to Fight Online Sex Trafficking Act; House Rules Committee meeting to consider the Alleviating Stress Test Burdens to Help Investors Act;
Tuesday (March 20): House Appropriations Subcommittee hearings on the FY2019 budget requests of the Departments of Commerce (with testimony from Secretary Wilbur Ross), Housing of Urban Development (with testimony from Secretary Ben Carson), Education (with testimony from Secretary Betsy DeVos), and National Nuclear Security Administration; House Armed Services Committee hearing on the FY2019 budget request and acquisition reform progress, with testimony from Army Secretary Mark Esper, Navy Secretary Richard Spencer, and Air Force Secretary Heather Wilson, and subcommittee hearings on Navy readiness posture and options for submarine industrial base construction; Senate Energy and Natural Resources Committee hearing on the FY2019 budget request for the Energy Department, with testimony from Secretary Rick Perry; Senate Armed Services Committee hearing on U.S. Strategic Command and subcommittee hearing on Marine Corps ground modernization in review of the FY2019 Defense Authorization request; Senate Judiciary Committee hearing on reauthorization of the Violence Against Women Act; Senate Finance Committee hearing on the nominations of John Bartrum (to be assistant secretary of Health and Human Services for financial resources) and Lynn Johnson (to be assistant secretary of Health and Human Services for family support); Senate Environment and Public Works Subcommittee hearing on the nomination of John Ryder to the board of directors of the Tennessee Valley Authority; Senate Foreign Relations Committee business meeting to consider 7 resolutions, 5 treaties, and 7 nominations; Senate Commerce Subcommittee hearing to examine NHTSA and automaker efforts to repair defective Takata airbag inflators; House Energy and Commerce Subcommittee hearings on the Drug Enforcement Administration’s role in combating the opioid epidemic, with testimony from Acting DEA Administrator Robert Patterson, and the FY2019 Nuclear Regulatory Commission budget; House Natural Resources Subcommittee oversight hearing on the administration’s policy priorities of the FY2019 budget for Indian Affairs and Insular Areas and legislative hearing on two National Park Restoration Fund bills; House Financial Services Subcommittee hearing on the financial nexus of terrorism, drug trafficking, and organized crime; House Judiciary Subcommittee hearings on law enforcement information sharing and preventable violence and the effectiveness of the transitional program for covered business method patents; House Small Business Subcommittee hearing on advancing apprenticeships for small business; House Veterans’ Affairs Committee legislative hearing on 4 bills and subcommittee legislative hearing on economic opportunity; House Oversight and Government Reform and Homeland Security Joint Subcommittee hearing to hear government perspectives on CDM security and modernization; House Education and Workforce Subcommittee hearing to examine the Labor Department’s proposed rule on association health plans; House Transportation and Infrastructure Subcommittee hearing on the impacts of the 2017 wildfires in the United States; Business Roundtable and Farmers for Free Trade discussion on trade and American competitiveness with Senate Finance Committee Chairman Orrin Hatch (R-UT) and former Sen. Max Baucus (R-MT); Washington Post Live event on artificial intelligence, featuring Sens. Maria Cantwell (D-WA) and Todd Young (R-IN);
Wednesday (March 21): House Ways and Means Committee hearing on U.S. trade policy agenda, with testimony from U.S. Trade Representative Robert Lighthizer, and subcommittee hearing on implementation of MACRA’s physician payment policies; Senate Budget Committee hearing on the economic report of the President, with testimony from Council of Economic Advisers Chairman Kevin Hassett; Senate Intelligence Committee open hearing on election security; Senate Judiciary Committee hearing on the nominations of Michael Scudder (to be Circuit Judge for the Seventh Circuit), Amy St. Eve (to be Circuit Judge for the Seventh Circuit), and Charles Williams (to be District Judge for the Northern District of Iowa); Senate Foreign Relations Committee hearing on the nominations of Kirsten Madison (to be assistant secretary of State for international narcotics and law enforcement affairs) and Thomas Hushek (to be ambassador to the Republic of South Sudan) and subcommittee hearing on Lebanon’s stability and security challenges; Senate Veterans’ Affairs Committee hearing on the FY2019 budget for veterans’ programs and FY2020 advance appropriations request; Senate Environment and Public Works Committee oversight hearing of the Nuclear Regulatory Commission; Senate Armed Services Subcommittee hearings on ballistic missile defense policies and programs and Navy shipbuilding programs in review of the FY2019 Defense Authorization request; House Appropriations Subcommittee hearings on the FY2019 budget requests of the Department of Agriculture (with testimony from Secretary Sonny Perdue), National Oceanic and Atmospheric Administration, Open World Leadership Trust Fund, and Energy, Installations, and Environment; House Foreign Affairs Committee hearing on the FY2019 foreign assistance budget, with testimony from USAID Administrator Mark Green and subcommittee hearings on U.S. responses to China’s foreign influence operations and implications of a U.S.-Saudi Arabia nuclear cooperation agreement for the Middle East; House Armed Services Subcommittee hearings to receive national security recommendations on state and non-state actor influence operations and on the FY2019 budget requests for ground force modernization and military personnel posture; House Energy and Commerce Subcommittee hearing on 25 bills to combat the opioid crisis; House Financial Services Committee markup of 8 bills; House Natural Resources Committee markup of 4 bills and subcommittee oversight hearing of the proposed FY2019 spending, priorities and missions of the Bureau of Reclamation and the Power Marketing Administrations; House Oversight and Government Reform Subcommittee joint hearing on improper payments in state-administered Medicaid programs and hearing on bureaucratic challenges to hurricane recovery in Puerto Rico; House Science, Space & Technology Committee markup of the American Leadership in Space Technology and Advanced Rocketry Act, Commercial Space Support Vehicle Act, and Innovators to Entrepreneurs Act and subcommittee hearing on empowering U.S. veterans through technology; House Administration Committee hearing on the role of shared employees in the House; The Hill’s Newsmaker Series event with Sen. Lamar Alexander (R-TN) and Reps. Nanette Barragán (D-CA) and Joe Crowley (D-NY);
Thursday (March 22): Senate Finance Committee hearing on the President’s 2018 trade policy agenda, with testimony from U.S. Trade Representative Robert Lighthizer; Senate Banking Committee oversight hearing of the Department of Housing and Urban Development, with testimony from Secretary Ben Carson; Senate Armed Services Committee hearing on challenges in the Department of Energy’s atomic energy defense programs in review of the FY2019 Defense Authorization request, with testimony from Secretary Rick Perry; Senate Energy and Natural Resources Committee hearing to examine the 2018 Western Supply Outlook and three water infrastructure and drought resilience bills; Senate Commerce Subcommittee hearing to examine enhancements to the Marine Mammal Protection Act; House Ways and Means Committee hearing on U.S. trade policy agenda, with testimony from Commerce Secretary Wilbur Ross; House Intelligence Committee business meeting to adopt the Committee’s investigative report into Russia’s active measures during the 2016 election; House Appropriations Subcommittee hearing on the FY2019 budget request of the Energy Department’s applied energy programs; House Armed Services Subcommittee hearings on the FY2019 budget request for nuclear forces and atomic energy defense activities and the Defense Department’s strategy, policy and programs for countering weapons of mass destruction in FY2019; House Energy and Commerce Subcommittee legislative hearing on four communications bills;
Friday (March 23): Stopgap government funding bill expires; House Veterans’ Affairs Committee field hearing on VA community care in North Carolina.