A recent Pew Research survey found, “26% of American adults now report that they go online “almost constantly,” up from 21% in 2015 … Overall, 77% of Americans go online on a daily basis. … Among mobile internet users – the 83% of Americans who use the internet at least occasionally using a smartphone, tablet or other mobile device – 89% go online daily and 31% go online almost constantly. Among Americans who go online but not via a mobile device, by comparison, 54% go online daily and just 5% say they go online almost constantly.”
Not surprisingly, the numbers are higher for younger generations. “Younger adults are at the vanguard of the constantly connected: Roughly four-in-ten 18- to 29-year-olds (39%) now go online almost constantly and 49% go online multiple times per day. … Americans ages 30 to 49 are now about as likely as younger adults to use the internet almost constantly (36% versus 39%). The share of 30- to 49-year olds who say this has risen 12 percentage points since 2015.
IN THE MEDIA
The newest way to reach a sophisticated audience: Branded Podcasts. FastCompany reports on a new trend in which companies, such as ZipRecruiter, are producing an entire podcast series that itself is the advertisement. The series, “amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers.”
“Around 67 million people ages 12 and over listen to podcasts each month, according to findings that Edison Research published earlier this year. That’s 21% of Americans, or roughly the same number who use Twitter on a monthly basis. The audience tends to be affluent and educated, and really likes the shows that they click on—a whopping 85% of people who start a podcast listen to all or most of it.”
IN THE ADMINISTRATION
President Trump plans to travel to New Hampshire Monday. WMUR reports the president, “will hold an event at Manchester Community College and then stop at the Manchester Central Fire Station. Additional details have yet to be disclosed.” The president is expected to address the opioid epidemic.
“Next Thursday, three days after Trump’s visit, Vice President Mike Pence is scheduled to make a political appearance at a fundraiser for Gov. Chris Sununu.”
ON THE HILL
Primary focus this week is on an omnibus government funding package; the current government funding bill expires Friday. Administration officials also head to the Hill this week to continue hearings on FY2019 budget requests.
Monday (March 19): Senate voteson the nomination of Kevin McAleenan to be commissioner of U.S. Customs and Border Protection and on cloture on motion to proceed to the Allow States and Victims to Fight Online Sex Trafficking Act; House Rules Committee meeting to consider the Alleviating Stress Test Burdens to Help Investors Act;
Thursday (March 22): Senate Finance Committee hearing on the President’s 2018 trade policy agenda, with testimony from U.S. Trade Representative Robert Lighthizer; Senate Banking Committee oversight hearing of the Department of Housing and Urban Development, with testimony from Secretary Ben Carson; Senate Armed Services Committeehearing on challenges in the Department of Energy’s atomic energy defense programs in review of the FY2019 Defense Authorization request, with testimony from Secretary Rick Perry; Senate Energy and Natural Resources Committee hearing to examine the 2018 Western Supply Outlook and three water infrastructure and drought resilience bills; Senate Commerce Subcommittee hearing to examine enhancements to the Marine Mammal Protection Act; House Ways and Means Committeehearing on U.S. trade policy agenda, with testimony from Commerce Secretary Wilbur Ross; House Intelligence Committee business meeting to adopt the Committee’s investigative report into Russia’s active measures during the 2016 election; House Appropriations Subcommittee hearing on the FY2019 budget request of the Energy Department’s applied energy programs; House Armed Services Subcommittee hearings on the FY2019 budget request for nuclear forces and atomic energy defense activities and the Defense Department’s strategy, policy and programs for countering weapons of mass destruction in FY2019; House Energy and Commerce Subcommittee legislative hearing on four communications bills;
Friday (March 23): Stopgap government funding bill expires; House Veterans’ Affairs Committee field hearing on VA community care in North Carolina.