By S-3 Public Affairs
Fact of the Week: Recode reports, “Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today. Not only will that be a bigger share but also a bigger pie, as more people watch more video on their smartphones.” The report adds that video is growing faster than social media use on mobile. “Social media consumption on mobile is also rising, but not as fast as video. Therefore, social media will represent a smaller share of mobile traffic in 2023 — eight percent — than its current 12 percent of mobile traffic.”
In the Media: Spotify is taking data-driven advertising concepts off the internet and to billboards around the world. Talking to AdWeek, Spotify’s CMO Seth Farbman explains, “we’re not social media platform, but people do express themselves through music and through playlists just like they would express themselves through a tweet.” Once Spotify sifts through the “ridiculous amounts of data” it has, it works to make the ads concrete enough that people on the street will stop, read them in full, and laugh. “In general, the more concrete you can be, the the better it is and the easier it is to communicate. We take individual experiences, individual data points, and we use them to represent a broader feeling. If we just talked about how many people listened to this one song, or streamed this, or did this other thing, it stays up high. But when you get very concrete, so that in your mind you’re realizing this is a real person with real listening habits, real playlists, real playlist names, then it just cuts through the clutter.”
Note from S-3 PA: We are thrilled to welcome Andrea Riccio as we continue to grow our bipartisan public affairs team.
In the Administration: Axios reports, “President Trump is giving a speech Wednesday recognizing Jerusalem as the capital of Israel, according to two sources with direct knowledge. A White House spokesman refused to confirm the report: ‘The President has always said it is a matter of when, not if. The President is still considering options and we have nothing to announce.'” The president is also expected to hold a campaign-style rally on Friday, December 8, in Pensacola, Florida.
On the Hill: Congress returns this week with continued progress on tax reform, after the Senate passed its measure over the weekend, as well as plans for a short-term government funding package to keep the government open until December 22. House and Senate leaders are expected to name conferees for the tax reform negotiations early this week. The Wall Street Journal has a helpful chart outlining the differences between the House and Senate packages.
- Monday (December 4): Senate cloture vote on Secretary of Homeland Security nominee Kirstjen Nielsen;
- Tuesday (December 5): Senate Banking Committee executive session to consider the nomination of Jerome Powell to be chairman of the board of the Federal Reserve and the Economic Growth, Regulatory Relief and Consumer Protection Act; Senate HELP Committee hearing on four top Education and Labor Department officials; Senate Foreign Relations Committee business meeting on 5 bills and 2 nominations and hearing on shared authority over international accords; Senate Energy and Natural Resources Committee hearing on the nominations of Dr. Timothy Petty (to be Assistant Secretary of the Interior for Water and Science) and Dr. Linda Capuano (to be Administrator of the Energy Information Administration) and subcommittee hearing to receive testimony on 7 bills; Senate Appropriations Subcommittee hearing on prevention, treatment and recovery in addressing the opioid crisis; House Rules Committee hearing on the Concealed Carry Reciprocity Act;
- Wednesday (December 6): Senate Judiciary Committee hearing about firearm accessory regulation and enforcement of federal and state reporting to the National Instant Criminal Background Check System; Senate Environment and Public Works Committee hearing on the nomination of R.D. James to be assistant Secretary of the Army for Civil Works and subcommittee hearing on challenges facing Superfund and waste cleanup efforts following natural disasters; Senate Homeland Security and Governmental Affairs Committee hearing on adapting to defend the homeland against the evolving international terrorist threat, with testimony from representatives of the Defense Department, the Justice Department, the Department of Homeland Security, and the Office of the Director of National Intelligence; Senate Foreign Relations Subcommittee hearing about countering terrorism, radicalization and promoting stability in North Africa, with testimony from Ambassador-at-Large and State Department Coordinator for Counterterrorism and David Satterfield, the acting Assistant Secretary of State for the Bureau of Near Eastern Affairs; Senate Special Committee on Aging hearing on opportunities and challenges for America’s aging workforce; House Rules Committee hearing on the Small Business Mergers, Acquisitions, Sales, and Brokerage Simplification Act; House Natural Resources Subcommittee legislative hearing on the Endangered Fish Recovery Programs Extension Act; House Science, Space & Technology Subcommittee hearings on NASA’s next four large telescopes and the National Science Foundation’s I-Corps program; House Foreign Affairs Subcommittee hearings about advancing human rights to combat extremism, Brexit negotiations, and U.S. policy toward Tibet; House Financial Services Subcommittee hearing on private sector perspectives of housing finance reform; House Education and the Workforce Subcommittee hearing examining opportunities and challenges of workplace leave policies for employers and working families;
- Thursday (December 7): Senate Judiciary Committee executive business meeting to vote on 3 circuit court nominees and 7 district court nominees; Senate HELP Committee hearing on progress and the path forward for medical innovation in implementation of the 21st Century Cures Act; Senate Armed Services Committee hearing to receive testimony on Defense Department acquisition reform efforts; House Administration Committee hearing examining reforms to the Congressional Accountability Act and preventing sexual harassment in the congressional workplace; House Judiciary Committee oversight hearing of the FBI with testimony from Director Christopher Wray; House Energy and Commerce Subcommittee hearing on the mission of the EPA, with testimony from Administrator Scott Pruitt; House Foreign Affairs Subcommittee hearing on counterterrorism efforts in Africa, with testimony from Deputy Secretary of State John Sullivan and Mark Mitchell, the acting assistant Secretary of Defense for Special Operations and Low-Intensity Conflict; House Natural Resources Subcommittee oversight hearing of the Interior Department and legislative hearing on 4 bills; House Financial Services Subcommittee hearings examining the Office of Financial Research and legislative proposals for “a more efficient federal financial regulatory regime”; House Homeland Security Subcommittee hearing examining the Department of Homeland Security’s efforts to counter weapons of mass destruction; House Oversight and Government Reform Subcommittee oversight hearing of IT and cybersecurity at the Department of Veterans Affairs; House Veterans’ Affairs Committee hearing on the VA Medical Surgical Prime Vendor program; House Transportation and Infrastructure Subcommittee roundtable on emerging technologies in the trucking industry;
- Friday (December 8): Government funding and debt ceiling deadline; House Energy and Commerce Subcommittee hearing examining the role of the Department of Energy in energy sector cybersecurity.
Click here for a full look at the December schedule.