By S-3 Public Affairs
Fact of the Week: We’ve shared a lot about the trend toward video – and shorter video at that. AdWeek this weekend shared YouTube’s top 10 watched videos of 2017, “which amassed 633 million views, an 83-million increase from 2016’s top clips.”
In the Media: AdWeek reports, “Three months after ESPN transitioned to Nielsen’s total live audience number—which combines streaming and out-of-home viewing with traditional linear ratings—the sports network is sharing its first seven weeks of data, which sees millennial audience increases for its live sports broadcasts by as much as 33 percent. … While the new metric combines streaming and out-of-home data, ‘streaming is the vastly more meaningful number,’ said Meyers [ESPN’s svp of fan and media intelligence]. He noted that around half of all streaming occurs on connected TV or smart TV devices, which means that audiences are still watching that content on a TV screen even though it’s being streamed.”
Meanwhile The Wall Street Journal notes that Nielsen is feeling pressure from networks to update its definition of “live” viewership from online streaming. The “policy set in the early days of digital video recorders” is such that if you are more than 25 seconds behind “live,” you are not accounted for in live viewership – which is a key figure in setting ad rates, particularly for sports programs. “Nielsen said it’s working with clients to change its processing systems to redefine ‘live’ viewing for streaming content on TV sets to within three minutes.”
In the Administration: The administration remains engaged and focused on congressional progress on tax reform, with the president expected to, “deliver a closing argument for the proposed Republican tax overhaul in a speech on Wednesday,” per Bloomberg. Additionally, the Fed is set to hold its final meeting of 2017 with an interest rate hike expected.
On the Hill: Congress this week will continue work on the tax reform package with the conference committee holding an open meeting on Wednesday.
- Monday (December 11): Senate cloture votes on Circuit Court nominees Steven Grasz, Don Willett and James C. Ho; Senate Agriculture, Nutrition and Forestry Committee business meeting to consider the nomination of Stephen Valden to be general counsel of the Department of Agriculture;
- Tuesday (December 12): Senate Energy and Natural Resources Committee business meeting to vote on the nominations of Linda Capuano to be administrator of the Energy Information Administration and Timothy Petty to be assistant Secretary of the Interior for Water and Science and hearing to examine the permitting processes at the Interior Department and FERC for energy and resource infrastructure projects; Senate HELP Committee hearing on the National Academies of Sciences, Engineering and Medicine report on drug affordability; Senate Judiciary Committee oversight hearing of the Ensuring Patient Access and Effective Drug Enforcement Act; Senate Foreign Relations Subcommittee hearings on U.S. interests and coercive Russian diplomacy in European energy security and the future of Zimbabwe; Senate Commerce Subcommittee hearings on the state of the National Ocean Policy and the role of machine learning and artificial intelligence in digital decision-making; House Financial Services Committee markup of 15 bills; House Natural Resources Subcommittee oversight hearing examining consequences of America’s growing dependence on foreign minerals; House Judiciary Committee markup of the Allow States and Victims to Fight Online Sex Trafficking Act and the Strengthening the Department of Homeland Security Secure Mail Initiative Act; House Rules Committee meeting to consider the Iranian Leadership Asset Transparency Act, the Privacy Notification Technical Clarification Act, the Corporate Governance Reform and Transparency Act, and the Strengthening Oversight of Iran’s Access to Finance Act; House Foreign Affairs Subcommittee hearings on policies to support democracy and human rights in Cambodia, protecting North Korean refugees, and the future of NAFTA; House Energy and Commerce Subcommittee hearings examining concerns of patient brokering and addiction treatment fraud and the Corporate Average Fuel Economy Program (CAFE) and greenhouse gas emissions standards for motor vehicles; House Veterans’ Affairs Subcommittee hearing to receive updates on implementation of the Forever GI Bill and the Harry W. Colmery Educational Assistance Act; House Transportation and Infrastructure Subcommittee hearing on addressing hurdles to economic development in Appalachia;
- Wednesday (December 13): House-Senate tax conference committee meeting; Senate Judiciary Committee hearing on the nominations of Elizabeth L. Branch (to be Circuit Judge for the Eleventh Circuit) and 5 district court appointments and subcommittee hearing on the consumer welfare standard in antitrust; Senate HELP Committee executive session to vote on the nominations of four top Labor and Education Department officials and hearing on implementation of the 21st Century Cures Act with respect to mental health needs; Senate Environment and Public Works Committee oversight hearing of the Nuclear Regulatory Commission; Senate Foreign Relations Committee hearings on the strategic, political and legal considerations of using force and the examination of 4 treaties; Senate Commerce Committee executive session to vote on the National Transportation Safety Board Reauthorization Act, the National Integrated Drought Information System Reauthorization Act, the National Earthquake Hazards Reduction Program Reauthorization Act, Coast Guard promotions, and the nomination of Barry Lee Meyers to be Undersecretary of Commerce for Oceans and Atmosphere; Senate Agriculture, Nutrition and Forestry Committee hearing about safeguarding American agriculture in a globalized world; Senate Armed Services Subcommittee hearing to receive an update on research, diagnosis and treatment for traumatic brain injury and concussion in service members; House Judiciary Committee oversight hearing of the Justice Department’s investigation of Russia’s interference in the 2016 election with testimony from Deputy Attorney General Rod Rosenstein; House Oversight and Government Reform Committee oversight hearing of the Bureau of Prisons and Inmate Reentry; House Natural Resources Committee markup of 16 bills; House Homeland Security Committee markup of 12 bills; House Ways and Means Subcommittee hearing on the taxpayer experience with the IRS; House Energy and Commerce Subcommittee hearings examining the drug supply chain and the impacts and future of North American energy trade; House Science, Space and Technology Subcommittee hearings on preventing head trauma and advancing solar energy technology; House Armed Services Subcommittee hearing addressing physiological episodes in fighter, attack, and training aircraft; House Veterans’ Affairs Subcommittee hearing on the effectiveness of Veterans’ Affairs and Defense Department pre-discharge claims programs;
Thursday (December 14): Senate Homeland Services and Governmental Affairs Committee hearing on the nominations of Margaret Weichert (to be Deputy Director for Management at the Office of Management and Budget) and John Dupuy (to be Inspector General at the Office of Personnel Management); Senate Armed Services Committee hearing on U.S. policy and strategy in the Middle East; Senate Foreign Relations Committee closed hearing to receive new counterterrorism guidance; House Financial Services Subcommittee hearing examining CFIUS operations; House Natural Resources Subcommittee legislative hearing on the Grand Staircase-Escalante Bill; House Foreign Affairs Committee markup of the End Banking for Human Traffickers Act and the United States-Jordan Defense Cooperation Extension Act.