By S-3 Public Affairs
Fact of the Week: Podcast popularity continued to grow throughout 2017. AdWeek notes, “In 2017, podcasting exploded into a seemingly bottomless ocean of content that Edison Research dubbed “the Infinite Dial,” with an estimated 15 percent of Americans listening to podcasts each week.” AdAge gives a look at what 2018 has in store for the medium: “As Spotify’s spotlight offers a high-profile listening platform for Android users, Google will engage to become a true cross-platform destination for podcasts. With both services gathering deep data, their recommendation algorithms will step up discovery and enhance the playlist culture. Next month’s Consumer Electronics Show in Las Vegas is likely to confirm 2018 as the Year of Voice. Communicating with robots through voice-activated devices will become passѐ. With 70 percent of smart speaker owners listening to more audio since buying the devices, the industry will continue to benefit in the broader audio-on-demand context.”
In the Media: TVNewser reports, “As Nielsen ratings continue to decline for the cable entertainment networks, there’s one genre that thrived in 2017: Cable news.” The year-end review had good news for all three major cable news networks, with Fox News topping the list in prime time and total day, MSNBC showing the most growth, and CNN showing “year-over-year audience growth in total day.”
Nevertheless, streaming continues to be a trend to watch for 2018. Pew research this year found, “About six-in-ten Americans ages 18 to 29 say the primary way they watch television now is with streaming services on the internet. … Overall, just 28% of Americans cite streaming services as the primary way they watch TV.”
In the Administration: President Trump next weekend will host Senate Majority Leader McConnell and House Speaker Ryan at Camp David to map out the 2018 agenda.
On the Hill: The Senate will return to the Capitol on January 3, and the House is scheduled to return to Washington on January 8. Reuters reports, “On Wednesday, Trump’s budget chief Mick Mulvaney and legislative affairs director Marc Short will meet with Senate Majority Leader Mitch McConnell and House Speaker Paul Ryan – both Republicans – and their Democratic counterparts, Senator Chuck Schumer and Representative Nancy Pelosi, the White House said.” On the agenda: “immigration policy, government spending and other issues that need to be wrapped up early in the new year.”
WATCH: Bipartisan praise from Congressional leadership for newest S-3 Public Affairs team member, Matt Bravo!
S-3 wishes everyone a happy, safe, and restful NYE. We’re looking forward to a great 2018!