Protect the military’s successful recruiting programs that utilize sports sponsorships.
Congressional opponents of the use of sports sponsorships for military recruiting made frequent attempts to cut off funding for the practice. Opponents had gained ground in each subsequent attempt to prohibit the practice culminating in narrow 12-vote defeat on the Fiscal Year 2013 Defense Appropriations bill. After this close call, a leading motorsports organization retained Shockey Scofield Solutions (S-3 Group) to develop and implement a comprehensive campaign to defend DoD’s sports sponsorship recruiting programs.
Utilizing a combination of old fashioned shoe-leather lobbying, creative communications, and targeted public affairs tactics, S-3 recruited new bipartisan congressional champions, developed a compelling, qualitative narrative to demonstrate the effectiveness of the programs, and installed a comprehensive whip operation that mapped the votes of the entire 113th Congress. These efforts were able to dramatically reverse the trend of diminishing support for sports sponsorships and a subsequent amendment to the FY14 defense authorization bill was soundly defeated by the largest margin since its inception.