Reversing Legislative Trends

Objective

Protect the military’s successful recruiting programs that utilize sports sponsorships.

Background

Congressional opponents of the use of sports sponsorships for military recruiting made frequent attempts to cut off funding for the practice.  Opponents had gained ground in each subsequent attempt to prohibit the practice culminating in narrow 12-vote defeat on the Fiscal Year 2013 Defense Appropriations bill. After this close call, a leading motorsports organization retained Shockey Scofield Solutions (S-3 Group) to develop and implement a comprehensive campaign to defend DoD’s sports sponsorship recruiting programs. 

Outcome

Utilizing a combination of old fashioned shoe-leather lobbying, creative communications, and targeted public affairs tactics, S-3 recruited new bipartisan congressional champions, developed a compelling, qualitative narrative to demonstrate the effectiveness of the programs, and installed a comprehensive whip operation that mapped the votes of the entire 113th Congress. These efforts were able to dramatically reverse the trend of diminishing support for sports sponsorships and a subsequent amendment to the FY14 defense authorization bill was soundly defeated by the largest margin since its inception. 


Resolving International Dispute

Objective

A prominent technology firm, entangled in an international space-rights battle came to S-3 Group to galvanize Administration support and navigate protocols in this extraterrestrial field. 

Background

Russian officials sought to expand current satellite rights in a strategic location held by the client, with little recognition or pushback from the U.S. Administration.

Outcome

S-3 performed strategic outreach to relevant diplomats, State Department and Administration officials, and members of Congress to educate interested communities on the national security importance of the client’s orbital rights. Concurrently, the firm generated letters and led briefings to galvanize Administration support. Utilized congressional champions to create and pass bill language in Federal Communications Commission and State Department legislation. Members and staff from the House Committees on Armed Services, Energy and Commerce, Intelligence, Appropriations, and Foreign Affairs, as well as their Senate counterparts, strived to protect the proprietary rights of the technology firm and protect U.S. national interests. S-3 worked closely with the executive, namely Departments of Defense and State, to protect and retain authority over pivotal regions of the space realm.

These efforts culminated in the Administration’s response: a harder line against the Russians and sending senior level officials to successfully negotiate future satellite terms.


Protecting Intellectual Property

Objective

Ensure just compensation for a leading technology firm entangled in an intellectual property rights dispute with the Army.

Background

Hiding behind budget cuts and sequestration, the Army attempted to evade payment for the intellectual information necessary for running a disputed tracking system. In order to hinder the Army’s annexation of it’s intellectual property, a leading technology firm enlisted S-3 to ensure just compensation.

Outcome

S-3 crafted a compelling narrative of the mishandlings and wrongdoings of the Army for the legislative and executive communities to garner support for the technology firm. Working extensively with the Hill and Department of Defense, S-3 secured full compensation for the firm’s intellectual property.